Download or read book Categories in Markets written by Greta Hsu and published by Emerald Group Publishing. This book was released on 2010-11-12 with total page 412 pages. Available in PDF, EPUB and Kindle. Book excerpt: Focuses on how market categories shape processes of production and consumption and how these activities in turn shape category systems. This volume explores topics such as: how new categories emerge, become enacted and gain consensus, how categories are used by market agents, and how category systems change over time.