Download or read book Competing Business Models for Electric Vehicles written by Denis Anker and published by . This book was released on 2011 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: The purpose of this paper is to provide an overview of the status quo of competing business models for electric vehicles and to analyze them to assess their future success in terms of strategy and financial performance. Based on a case study approach, the business models Better Place and the traditional plug-in electric vehicle business model are presented. Their different setup regarding value creation, configuration of the value chain and the revenue model is presented based on a business model framework. On the basis of the business model setup and interviews with market experts, both business models are analyzed in terms of strategy through a SWOT analysis and in terms of financial performance through a financial analysis. The results are discussed to assess the likelihood for success. The analysis shows that both models are currently not profitable and depend on similar drivers to become profitable. In addition, the Better Place model would require automotive companies to produce electric vehicles with exchangeable batteries and the plug-in electric vehicle business model needs for customers to adjust to the restrictions of electric vehicles regarding range and recharging. The reluctance of automotive companies to accept an exchangeable battery is the key hurdle that limits future success of the Better Place business model while the high flexibility of the plug-in electric vehicle business model allows for adjustments to deliver almost similar value propositions to customers.