Qualitative researchers have grappled with how online inquiry shifts research procedures such as gaining access to spaces, communicating with participants, and
Qualitative researchers have grappled with how online inquiry shifts research procedures such as gaining access to spaces, communicating with participants, and
Qualitative researchers can now connect with participants online to collect deep, rich data and generate new understandings of contemporary research phenomena.
In an era of constrained research budgets, online interviewing opens up immense possibilities: a researcher can literally conduct a global study without ever le
This Second Edition remains the only book to discuss both theory and application of qualitative research techniques to inspire great advertising and build stron