Related Books

Conducting Qualitative Research of Learning in Online Spaces
Language: en
Pages: 233
Authors: Hannah R. Gerber
Categories: Social Science
Type: BOOK - Published: 2016-03-17 - Publisher: SAGE Publications

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Qualitative researchers have grappled with how online inquiry shifts research procedures such as gaining access to spaces, communicating with participants, and
Conducting Qualitative Research of Learning in Online Spaces
Language: en
Pages: 210
Authors: Hannah R. Gerber
Categories: Social Science
Type: BOOK - Published: 2016-03-17 - Publisher: SAGE Publications

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Qualitative researchers have grappled with how online inquiry shifts research procedures such as gaining access to spaces, communicating with participants, and
Doing Qualitative Research Online
Language: en
Pages: 257
Authors: Janet E. Salmons
Categories: Social Science
Type: BOOK - Published: 2015-12-26 - Publisher: SAGE

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Qualitative researchers can now connect with participants online to collect deep, rich data and generate new understandings of contemporary research phenomena.
Cases in Online Interview Research
Language: en
Pages: 401
Authors: Janet Salmons
Categories: Social Science
Type: BOOK - Published: 2011-11-08 - Publisher: SAGE Publications

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In an era of constrained research budgets, online interviewing opens up immense possibilities: a researcher can literally conduct a global study without ever le
Using Qualitative Research in Advertising
Language: en
Pages: 241
Authors: Margaret A. Morrison
Categories: Business & Economics
Type: BOOK - Published: 2012 - Publisher: SAGE

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This Second Edition remains the only book to discuss both theory and application of qualitative research techniques to inspire great advertising and build stron