Download or read book Cosmetic Claims Substantiation written by Louise Aust and published by CRC Press. This book was released on 1997-10-06 with total page 281 pages. Available in PDF, EPUB and Kindle. Book excerpt: Shows how to validate scientifically the marketing claims of chemically stable and well-balanced products to withstand adequately the challenge of competitors and government regulators. The book describes techniques for substantiating properties, such as moisturization, mildness, conditioning and cleansing, as well as the performance of deodorants