Download or read book Creating Innovative Products Using Total Design written by Stuart Pugh and published by Prentice Hall PTR. This book was released on 1996 with total page 600 pages. Available in PDF, EPUB and Kindle. Book excerpt: Every product development professional should have a copy of this book because it covers the entire spectrum of the product design process. In particular, it emphasizes that a total design approach--in all its complexity--is absolutely essential for consistent success in product development.