The tourism industry continues to evolve as people’s interests have changed. There has been a shift in the type of experiences sought when people travel. One
Cultural heritage is one of the most important tourism resources in the world. This book provides a comprehensive theoretical overview and applied knowledge of
Examine cultural tourism issues from both sides of the industry! Unique in concept and content, Cultural Tourism: The Partnership Between Tourism and Cultural H
The book first explains the dynamics of cultural heritage with its authenticity underpinnings, marketing, and tourism, and proposes a strategic praxis drawn fro
Every place has a story to tell, often found in historic sites or cultural traditions of the people who settled or currently live in a community, city, region o