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Culture studies in international business are passing through difficult times of scrutiny and critique. This is due to the fact that the paradigms, approaches,
A Short Course in International Business Culture
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Short Course books are written from an international perspective for an international audience.
Cultural Aspects of International Business
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The main objective of this textbook is to show cultural aspects and their influence of conducting business internationally. The authors aimed at providing infor
Bridging the Culture Gap
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Praise and Reviews "As an American who has worked in Europe for the past 3 years, I find Bridging the Culture Gap to be a practical guide for communicating and
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This book demonstrates how the theories and insights of anthropology have positively influenced the conduct of global business and commerce, providing a foundat