Culture studies in international business are passing through difficult times of scrutiny and critique. This is due to the fact that the paradigms, approaches,
The main objective of this textbook is to show cultural aspects and their influence of conducting business internationally. The authors aimed at providing infor
Praise and Reviews "As an American who has worked in Europe for the past 3 years, I find Bridging the Culture Gap to be a practical guide for communicating and
This book demonstrates how the theories and insights of anthropology have positively influenced the conduct of global business and commerce, providing a foundat