This book is about turning data into smart decisions, knowledge into wisdom and business into business intelligence and insight. It explores diverse paradigms,
Society is now completely driven by data with many industries relying on data to conduct business or basic functions within the organization. With the efficienc
This book provides the latest viewpoints of scientific research in the field of e-business. It is organized into three sections: “Higher Education and Digital
Big Data Analytics: Applications in Business and Marketing explores the concepts and applications related to marketing and business as well as future research d
Plain English guidance for strategic business analytics and big data implementation In today's challenging economy, business analytics and big data have become