Related Books
Language: en
Pages: 531
Pages: 531
Type: BOOK - Published: 2017-06-29 - Publisher: Bloomsbury Publishing
Essential reading for those needing to get to grips with the latest and most powerful techniques available to skilled marketers. Direct and Digital Marketing in
Language: en
Pages: 356
Pages: 356
Type: BOOK - Published: 2012-04-27 - Publisher: Taylor & Francis
Direct Marketing in Practice is a practical manual for all managers and marketers getting to grips with the powerful techniques available to skilled direct mark
Language: en
Pages: 339
Pages: 339
Type: BOOK - Published: 2007-10-14 - Publisher: Springer Science & Business Media
This book is the first to focus exclusively on International direct marketing (IDM), integrating state-of-the-art knowledge, best practice and unique data. The
Language: en
Pages: 233
Pages: 233
Type: BOOK - Published: 2006-11-30 - Publisher: Bloomsbury Publishing USA
In a marketplace increasingly defined by customer categories with high expectations for service, quality, and responsiveness, companies are discovering that tra
Language: en
Pages: 472
Pages: 472
Type: BOOK - Published: 1999 - Publisher: Prentice Hall International (UK)
This revised te×t includes coverage of electronic commerce, database marketing and research into direct and on-line marketing.
