Download or read book E-grocery. The last major growth potential in German food retailing? written by Christian Seitz and published by GRIN Verlag. This book was released on 2014-06-13 with total page 22 pages. Available in PDF, EPUB and Kindle. Book excerpt: Scientific Essay from the year 2014 in the subject Business economics - Trade and Distribution, , language: English, abstract: In the German food retail business, the new online channel has not yet come to light, in contrast to other European markets. At first glance, it seems that neither the retailers nor the consumers appear to show a significant interest in e-grocery. The reason for German retailers to neglect possibilities to sell groceries online, however, is based on the premise that German consumers would lack the acceptance and interest to do so. Herein, the paper’s objective is to analyze the sales potential for grocery e-commerce in the German food retailing.