Download or read book Energy Effiency and Household Decision-making written by Jodie Lola Kleinschafer and published by . This book was released on 2010 with total page 674 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This thesis broadens the current understanding of household decision-making through the simultaneous examination of three areas of household decision-making theory. The first area of theory examined is the use of the Engel model of individual consumer decision making to explain household decisions (Engel, Blackwell and Kollatt, 1978). The second area of theory examined is the use of influence strategies in household efficiency decisions (Spiro, 1983; Kim and Lee, 1996) and the third is the decision role structure of households (i.e. who is making the decision) (Herbst, 1954; Davis and Rigaux, 1974). The custom in examining these areas of theory has been to try an unravel the truth of decision making within households, resulting in a body of literature that is heavily focused on high involvement purchase based decisions, made by couples or couples with children, that is difficult for marketers to use in practice. The aim of this research is to investigate the presence of trends in household decision making across households. The results of this research provided at least six key insights into household efficiency choices." (ABSTRACT, x - xi)