Essentials of Marketing High Technology

Essentials of Marketing High Technology
Author :
Publisher : Lexington Books
Total Pages : 390
Release :
ISBN-10 : 0669132128
ISBN-13 : 9780669132120
Rating : 4/5 (120 Downloads)

Book Synopsis Essentials of Marketing High Technology by : William L. Shanklin

Download or read book Essentials of Marketing High Technology written by William L. Shanklin and published by Lexington Books. This book was released on 1987 with total page 390 pages. Available in PDF, EPUB and Kindle. Book excerpt: To learn more about Rowman & Littlefield titles please visit us at www.rowmanlittlefield.com.


Essentials of Marketing High Technology Related Books

Essentials of Marketing High Technology
Language: en
Pages: 390
Authors: William L. Shanklin
Categories: Business & Economics
Type: BOOK - Published: 1987 - Publisher: Lexington Books

DOWNLOAD EBOOK

To learn more about Rowman & Littlefield titles please visit us at www.rowmanlittlefield.com.
Essentials of Marketing
Language: en
Pages: 524
Authors: Edmund Jerome McCarthy
Categories: Business & Economics
Type: BOOK - Published: 1988 - Publisher: Irwin Professional Publishing

DOWNLOAD EBOOK

Product Strategy for High Technology Companies
Language: en
Pages: 400
Authors: Michael E. McGrath
Categories: Business & Economics
Type: BOOK - Published: 2000-11-02 - Publisher: McGraw Hill Professional

DOWNLOAD EBOOK

One of the key determinants of success for today’s high-technology companies is product strategy—and this guide continues to be the only book on product str
Crossing the Chasm
Language: en
Pages: 254
Authors: Geoffrey A. Moore
Categories: Business & Economics
Type: BOOK - Published: 2009-03-17 - Publisher: Harper Collins

DOWNLOAD EBOOK

Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-e
Marketing of High-technology Products and Innovations
Language: en
Pages: 584
Authors: Jakki J. Mohr
Categories: Business & Economics
Type: BOOK - Published: 2010 - Publisher: Pearson Prentice Hall

DOWNLOAD EBOOK

This title provides a thorugh overview of the issues high-tech marketers must address, and provides a balance between conceptual discussions and examples; small