"This is an intelligent book about serious issues in public relations: accountability, responsibility, transparency, loyalty, truthtelling, and fairness. It sho
This book is a pragmatic, case-rich guide to how current and future public relations practitioners can apply ethical principles and the industry’s codes of et
Ethical practice in any professional discipline is guided by age-old philosophical perspectives, but its modern parameters are continually evolving. Ongoing dev
On a daily basis, public relations practitioners are tasked with making ethical decisions, such as advising a client to fully disclose a corporate relationship
For the introductory course in public relations, mass media, or in media ethics courses covering public relations, this supplementary guide is the only availabl