Download or read book Handbook of Research on Advocacy, Promotion, and Public Programming for Memory Institutions written by Ngulube, Patrick and published by IGI Global. This book was released on 2019-01-11 with total page 478 pages. Available in PDF, EPUB and Kindle. Book excerpt: Memory institutions such as archives, libraries, and museums collect, arrange, describe, and preserve their collections and holdings in order to make them accessible to the community. However, these institutions remain underutilized and are struggling to raise awareness of their existence and attract users and funders. The Handbook of Research on Advocacy, Promotion, and Public Programming for Memory Institutions is a collection of innovative research on emerging strategies such as advocacy, outreach, marketing, and public programming to promote memory institutions and engage the community. While highlighting topics including customer service solutions, social media, and collection development strategies, this book is ideally designed for heritage management and information professionals, curators, museum management, archival specialists, librarians, policymakers, researchers, and academicians.