Having a grasp on what appeals to consumers and how consumers are making purchasing decisions is essential to the success of any organization that thrives by of
As developing nations increase their consumption rate, their relevance in the global marketplace grows. Existing assumptions and postulations about consumer con
Societal marketing has gained widespread recognition in the marketing discipline both in academia and the professional industry. The Handbook of Research on Con
Though based on an economic transition, retailer-consumer relationship is also influenced by non-economic factors and is a context of social interaction. With t
Examining how religion influences the dynamics of consumption in developing nations, this book illuminates the strategic placement of these nations on the globa