Humanistic Marketing

Humanistic Marketing
Author :
Publisher : Springer
Total Pages : 295
Release :
ISBN-10 : 9781137353290
ISBN-13 : 1137353295
Rating : 4/5 (295 Downloads)

Book Synopsis Humanistic Marketing by : R. Varey

Download or read book Humanistic Marketing written by R. Varey and published by Springer. This book was released on 2013-11-19 with total page 295 pages. Available in PDF, EPUB and Kindle. Book excerpt: Humanistic Marketing is a response to the currently growing mega-trend call for rethinking marketing. The book organizes current thinking around the problems of marketing theory and practice as well as solutions and ways forward, providing a diverse exploration of the position of marketing in the face of challenges for societal transformation.


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