Humanistic Marketing
Author | : R. Varey |
Publisher | : Springer |
Total Pages | : 295 |
Release | : 2013-11-19 |
ISBN-10 | : 9781137353290 |
ISBN-13 | : 1137353295 |
Rating | : 4/5 (295 Downloads) |
Book Synopsis Humanistic Marketing by : R. Varey
Download or read book Humanistic Marketing written by R. Varey and published by Springer. This book was released on 2013-11-19 with total page 295 pages. Available in PDF, EPUB and Kindle. Book excerpt: Humanistic Marketing is a response to the currently growing mega-trend call for rethinking marketing. The book organizes current thinking around the problems of marketing theory and practice as well as solutions and ways forward, providing a diverse exploration of the position of marketing in the face of challenges for societal transformation.