The West is one of the strongest and most enduring place images in the world and its myth is firmly rooted in popular culture – whether novels, film, televisi
Literary tourism is a nascent field in tourism studies, yet tourists often travel in the footsteps of well-known authors and stories. Providing a wide-ranging c
This book focuses on film tourism: the phenomenon of people visiting locations from popular film or TV series. It is based on a unique, Asian perspective, encom
Many events have evolved over centuries, drawing on local customs and conditions. However, as the world becomes increasingly globalised, traditional events and
This book focuses on the theoretical, policy and practice linkages and disjunctures between tourism and the creative industries. There are clear and strong inte