This book will be a useful resource for those studying or teaching the management of IP. . . a welcome addition on the reading list for all good IP management c
This book provides insights into the intellectual property rights (IPR) managerial practices of key IPR executives from a range of multinational companies, incl
There are four distinct types of intellectual property: patents, copyrights, trademarks, and trade secrets. This practical, systematic book is designed to help
A practical approach to the modern management of intellectual property The world has changed significantly in the past decade, resulting in new behavior and pra