This book examines key issues in international digital marketing in China from a theoretical and empirical perspective. Divided into two main parts, it begins w
This book is a must-have for anyone who’s working with Chinese social media or planning to enter China. It’s packed with the latest information, actionable
Digital marketing in China is quickly becoming the central element of the overall business strategy for companies entering this rapidly growing market. What mak
China’s cross-border e-commerce market was worth 8.8 trillion yuan transactions in 2018, with 25-34 year-olds as the largest user segment making up 48% of Chi
China’s millennials and young people from third tier cities are becoming China’s consumer powerhouses. However, there’s more to the country than people in