Related Books
Language: en
Pages: 336
Pages: 336
Type: BOOK - Published: 2009-12-01 - Publisher: Simon and Schuster
The most important assets of any business are intangible: its company name, brands, symbols, and slogans, and their underlying associations, perceived quality,
Language: en
Pages: 328
Pages: 328
Type: BOOK - Published: 1991-09-09 - Publisher:
The most important assets of any business are intangible: its company name, brands, symbols and slogans and their underlying association, perceived quality, nam
Language: en
Pages: 0
Pages: 0
Type: BOOK - Published: 2003 - Publisher:
Written by today's leading authority in brand management and incorporating the latest industry thinking and developments, this exploration of brands, brand equi
Language: en
Pages: 148
Pages: 148
Type: BOOK - Published: 2002 - Publisher:
Language: en
Pages: 400
Pages: 400
Type: BOOK - Published: 2012-10-01 - Publisher: Simon and Schuster
As industries turn increasingly hostile, it is clear that strong brand-building skills are needed to survive and prosper. In David Aaker's pathbreaking book, MA
