Managing Product Management: Empowering Your Organization to Produce Competitive Products and Brands

Managing Product Management: Empowering Your Organization to Produce Competitive Products and Brands
Author :
Publisher : McGraw Hill Professional
Total Pages : 289
Release :
ISBN-10 : 9780071770057
ISBN-13 : 0071770054
Rating : 4/5 (054 Downloads)

Book Synopsis Managing Product Management: Empowering Your Organization to Produce Competitive Products and Brands by : Steven Haines

Download or read book Managing Product Management: Empowering Your Organization to Produce Competitive Products and Brands written by Steven Haines and published by McGraw Hill Professional. This book was released on 2011-12-02 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: Build better products by expanding the role of Product Management Managing Product Management argues that product management should be reinstituted as a key source of innovative ideas that solve broad market problems. It illustrates how to organize the product management function of a company to create, build, and produce innovative and game-changing products and services. Steven Haines is the founder and president of Sequent Learning Networks, a training and advisory services firm with an international client base. He held leadership roles for AT&T and Oracle and was adjunct professor at Rutgers University's business school.


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