Marketing for the Developing Company (RLE Marketing)

Marketing for the Developing Company (RLE Marketing)
Author :
Publisher : Routledge
Total Pages : 229
Release :
ISBN-10 : 9781317646068
ISBN-13 : 1317646061
Rating : 4/5 (061 Downloads)

Book Synopsis Marketing for the Developing Company (RLE Marketing) by : John Winkler

Download or read book Marketing for the Developing Company (RLE Marketing) written by John Winkler and published by Routledge. This book was released on 2014-10-17 with total page 229 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book takes the reader through the underlying theory of marketing and applies it to the developing business. Research and analysis, testing and product planning follow, and lead on to more practical advice on small company sales organisation and control, advertising and promotion. Many practical examples of industrial and consumer goods marketing are given, and technical ‘jargon’ has deliberately been avoided to ensure a straightforward presentation of marketing facts.


Marketing for the Developing Company (RLE Marketing) Related Books

Marketing for the Developing Company (RLE Marketing)
Language: en
Pages: 229
Authors: John Winkler
Categories: Business & Economics
Type: BOOK - Published: 2014-10-17 - Publisher: Routledge

DOWNLOAD EBOOK

This book takes the reader through the underlying theory of marketing and applies it to the developing business. Research and analysis, testing and product plan
Competitive Marketing
Language: en
Pages: 372
Authors: John O'Shaughnessy
Categories: Marketing
Type: BOOK - Published: 1984-01-01 - Publisher: Allen & Unwin Australia

DOWNLOAD EBOOK

International Marketing (RLE International Business)
Language: en
Pages: 330
Authors: Colin Gilligan
Categories: Business & Economics
Type: BOOK - Published: 2013-01-04 - Publisher: Routledge

DOWNLOAD EBOOK

This book is a basic text for international marketing courses. It introduces the different elements of the international marketing mix and sets these in context
Marketing for the Developing Company (RLE Marketing)
Language: en
Pages: 275
Authors: John Winkler
Categories: Business & Economics
Type: BOOK - Published: 2014-10-17 - Publisher: Routledge

DOWNLOAD EBOOK

This book takes the reader through the underlying theory of marketing and applies it to the developing business. Research and analysis, testing and product plan
Introduction to Business
Language: en
Pages: 1455
Authors: Lawrence J. Gitman
Categories: Business & Economics
Type: BOOK - Published: 2024-09-16 - Publisher:

DOWNLOAD EBOOK

Introduction to Business covers the scope and sequence of most introductory business courses. The book provides detailed explanations in the context of core the