Marketing the 21st century library and information organization to its new age customers using Web 2.0 tools is a hot topic. These proceedings focus on the mark
The marketing of library services is an essential agenda item for almost all kinds of libraries all over the world. In this volume 47 experts from 20 countries
This Toolkit provides you with everything you need to successfully market any library. As libraries continue to fight for their survival amid growing expectatio
This down-to-earth book offers practical marketing solutions for reaching students, faculty, and administration in community college and university libraries, b
Get up to speed quickly on using social media to promote your library. This basic guide will get you ready to set up your account and explore such tools as Face