Marketing, Morality and the Natural Environment

Marketing, Morality and the Natural Environment
Author :
Publisher : Routledge
Total Pages : 225
Release :
ISBN-10 : 9781134612758
ISBN-13 : 1134612753
Rating : 4/5 (753 Downloads)

Book Synopsis Marketing, Morality and the Natural Environment by : Andrew Crane

Download or read book Marketing, Morality and the Natural Environment written by Andrew Crane and published by Routledge. This book was released on 2002-01-04 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume provides a new look at marketing, and in particular the move to establish ostensibly 'green' marketing. Presenting evidence from extensive case studies, these concerns are addressed through an examination of managers' and employees' understanding of the green marketing activities and processes that take part in their organisations.


Marketing, Morality and the Natural Environment Related Books

Marketing, Morality and the Natural Environment
Language: en
Pages: 225
Authors: Andrew Crane
Categories: Business & Economics
Type: BOOK - Published: 2002-01-04 - Publisher: Routledge

DOWNLOAD EBOOK

This volume provides a new look at marketing, and in particular the move to establish ostensibly 'green' marketing. Presenting evidence from extensive case stud
Marketing, Morality and the Natural Environment
Language: en
Pages: 224
Authors: Andrew Crane
Categories: Business & Economics
Type: BOOK - Published: 2002-01-04 - Publisher: Routledge

DOWNLOAD EBOOK

This volume provides a new look at marketing, and in particular the move to establish ostensibly 'green' marketing. Presenting evidence from extensive case stud
SAGE Brief Guide to Marketing Ethics
Language: en
Pages: 233
Authors: Sage Publications
Categories: Business & Economics
Type: BOOK - Published: 2012 - Publisher: SAGE

DOWNLOAD EBOOK

With key terms and concepts related to marketing ethics presented in a short, easy-to-use format, this guide is an essential companion for marketing courses or
Sustainability Marketing
Language: en
Pages: 354
Authors: Frank-Martin Belz
Categories: Business & Economics
Type: BOOK - Published: 2012-10-29 - Publisher: John Wiley & Sons

DOWNLOAD EBOOK

The new and extended Second Edition of the award-winning textbook Sustainability Marketing: A Global Perspective provides a sustainability-oriented vision of ma
The SAGE Encyclopedia of Business Ethics and Society
Language: en
Pages: 4074
Authors: Robert W. Kolb
Categories: Business & Economics
Type: BOOK - Published: 2018-03-27 - Publisher: SAGE Publications

DOWNLOAD EBOOK

Spans the relationships among business, ethics, and society by including numerous entries that feature broad coverage of corporate social responsibility, the ob