Marketing - The Retro Revolution

Marketing - The Retro Revolution
Author :
Publisher : SAGE
Total Pages : 276
Release :
ISBN-10 : 0761968512
ISBN-13 : 9780761968511
Rating : 4/5 (511 Downloads)

Book Synopsis Marketing - The Retro Revolution by : Stephen Brown

Download or read book Marketing - The Retro Revolution written by Stephen Brown and published by SAGE. This book was released on 2001-08-21 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: The rise of retro has led many to conclude that it represents the end of marketing, that it is indicative of inertia, ossification and the waning of creativity. Marketing — The Retro Revolution explains why the opposite is the case, demonstrating that retro-orientation is a harbinger of change and a revolution in marketing thinking. In his engaging and lively style, Stephen Brown shows that the implications of today's retro revolution are much more profound than the existing literature suggests. He argues that just as retro-marketing practitioners are looking to the past for inspiration, so too students, consultants and academics should seek to do likewise.


Marketing - The Retro Revolution Related Books

Marketing - The Retro Revolution
Language: en
Pages: 276
Authors: Stephen Brown
Categories: Business & Economics
Type: BOOK - Published: 2001-08-21 - Publisher: SAGE

DOWNLOAD EBOOK

The rise of retro has led many to conclude that it represents the end of marketing, that it is indicative of inertia, ossification and the waning of creativity.
Writing Marketing
Language: en
Pages: 276
Authors: Stephen Brown
Categories: Business & Economics
Type: BOOK - Published: 2005-09-15 - Publisher: SAGE

DOWNLOAD EBOOK

Marketing is a very diverse discipline, dealing with everything from the costs of globalization to the benefits of money-back guarantees. However, there is one
Optimal Database Marketing
Language: en
Pages: 425
Authors: Ronald G Drozdenko
Categories: Business & Economics
Type: BOOK - Published: 2002-03-26 - Publisher: SAGE Publications

DOWNLOAD EBOOK

"Destined to be the definitive guide to database marketing applications, analytical strategies and test design." - Brian Kurtz, Executive Vice President, Boardr
The G-Plan Revolution
Language: en
Pages: 236
Authors: Basil Hyman
Categories: Architecture
Type: BOOK - Published: 2007-12 - Publisher: Booth-Clibborn

DOWNLOAD EBOOK

This publication will be a historical account of the development of furniture in the fifties and particularly the sixties. However, the emphasis will be on an i
The Marketing Book
Language: en
Pages: 866
Authors: Michael Baker
Categories: Business & Economics
Type: BOOK - Published: 2012-05-04 - Publisher: Routledge

DOWNLOAD EBOOK

This fifth edition of the best-selling Marketing Book has been extensively updated to reflect changes and trends in current marketing thinking and practice. Tak