Download or read book Media Planning and Buying in the 21st Century Workbook, 3rd Edition written by Ronald Geskey and published by Createspace Independent Publishing Platform. This book was released on 2015-01-24 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Workbook companion to textbook, Media Planning & Buying in the 21st Century, 3rd Edition. Covers each chapter of textbook. Includes open ended questions, math problems, analysis, media mix model, role playing exercises, etc.