Download or read book MiniCase Mamma Mia! What a business! written by Gómez Quijano, Arturo and published by ESIC. This book was released on with total page 12 pages. Available in PDF, EPUB and Kindle. Book excerpt: The setting/scenery You have just joined as communication manager (PR) of the production company that is going to bring the musical Mamma Mia! back to your city. In order to create a communication plan for the launch of the musical, you are given the following report.