Download or read book Modern Pharmaceutical Industry written by Thomas Jacobsen and published by Jones & Bartlett Learning. This book was released on 2010-10-25 with total page 346 pages. Available in PDF, EPUB and Kindle. Book excerpt: With its expansion into the global marketplace, the pharmaceutical industry of today is uniquely positioned to improve the global health standards of society by saving lives and improving the quality of lives around the world. Modern Pharmaceutical Industry: A Primer comprehensively explains the broad range of divisions in this complex industry. Experts actively involved in each division discuss their own contribution to a pharmaceutical company's work and success. Divisions include regulatory affairs, research and development, intellectual property, pricing, marketing, generics, OTC, and more