Download or read book Pepsi's mission statement. An analysis written by Florian Metz and published by GRIN Verlag. This book was released on 2015-09-17 with total page 10 pages. Available in PDF, EPUB and Kindle. Book excerpt: Essay from the year 2015 in the subject Business economics - Offline Marketing and Online Marketing, grade: A, California State University, Fresno, language: English, abstract: The following paper analyzes the vision statement of PepsiCo. This analysis is divided into three parts: First of all the company itself is in the focus. This is followed by an in-depth analysis of PepsiCo’s current vision statement. The analysis is carried out on the basis of seven characteristics namely graphic, directional, focus, flexible, feasible, desirable and memorable. Every single characteristic is taken into consideration. Last but not least a recommendation and a conclusion are given.