Political Marketing and British Political Parties

Political Marketing and British Political Parties
Author :
Publisher : Manchester University Press
Total Pages : 270
Release :
ISBN-10 : 0719060176
ISBN-13 : 9780719060175
Rating : 4/5 (175 Downloads)

Book Synopsis Political Marketing and British Political Parties by : Jennifer Lees-Marshment

Download or read book Political Marketing and British Political Parties written by Jennifer Lees-Marshment and published by Manchester University Press. This book was released on 2001 with total page 270 pages. Available in PDF, EPUB and Kindle. Book excerpt: Demonstrates how British political parties have begun to use comprehensive political marketing in order to gain electoral success. They conduct focus groups and opinion polls in an attempt to elicit what voters want from them and then try to adjust their behaviors accordingly...


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