Download or read book Ponderings of a PPC Professional written by Kirk Williams and published by . This book was released on 2020-10-31 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Not all who ponder are lost. This is a unique PPC book, in that it does not primarily consist of Pay-Per-Click tactics or technical aspects of account creation and management (the what), but rather the framework of philosophy (the why). Kirk takes his years of experience managing PPC accounts and navigating the complexities of building his agency to share insights and learnings. Whether the reader is just beginning in the world of PPC, or is a tried and true expert hoping to find new insights into common problems, Ponderings of a PPC Professional is worth the investment.