Download or read book Principles and Types of Speech Communication written by Raymie E. McKerrow and published by Allyn & Bacon. This book was released on 2000 with total page 472 pages. Available in PDF, EPUB and Kindle. Book excerpt: This highly esteemed introduction to public speaking offers comprehensive yet streamlined coverage of speech processes, preparation, channels and types. The new edition covers the theoretical as well as the practical aspects of public speaking. Hallmarks include a commitment to cultural sensitivity, with concrete advice for students on how they can speak effectively in a culturally diverse society, and a commitment to providing the most up-do-date research in the field. An accessible writing style that speaks to all students and excellent coverage of the use of computers and the Internet for speech research makes this revision the strongest ever.