Public Relations and Communication Management in Europe

Public Relations and Communication Management in Europe
Author :
Publisher : Walter de Gruyter
Total Pages : 517
Release :
ISBN-10 : 9783110197198
ISBN-13 : 3110197197
Rating : 4/5 (197 Downloads)

Book Synopsis Public Relations and Communication Management in Europe by : Betteke van Ruler

Download or read book Public Relations and Communication Management in Europe written by Betteke van Ruler and published by Walter de Gruyter. This book was released on 2008-08-22 with total page 517 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book challenges the notion that public relations in Europe is no more than a copy of the Anglo-American approach. It presents a nation-by-nation introduction to historical public relations developments and current topics in European countries, written by noted national experts in public relations research and well-known professionals who are able to oversee the situation in their own countries. The contributions take an "insider" point of view and combine researched facts and figures with qualitative observations and personal reviews. In addition, the book provides conceptual statements that offer an insight into theoretical approaches.


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