Public Relations as a Creative Industry

Public Relations as a Creative Industry
Author :
Publisher : Taylor & Francis
Total Pages : 109
Release :
ISBN-10 : 9781000781915
ISBN-13 : 1000781917
Rating : 4/5 (917 Downloads)

Book Synopsis Public Relations as a Creative Industry by : Elisenda Estanyol

Download or read book Public Relations as a Creative Industry written by Elisenda Estanyol and published by Taylor & Francis. This book was released on 2022-09-02 with total page 109 pages. Available in PDF, EPUB and Kindle. Book excerpt: This shortform book defines and situates the role of Public Relations as a creative industry and discusses the trends and issues that the sector is facing within the wider context of the Creative Industries. Traversing and distilling both industry and scholarly research, the author will call on perspectives from a range of areas, including creativity, psychology, advertising, and marketing. Creativity and innovation are crucial elements in times of profound transformation such as those being experienced nowadays by the PR industry. The ability to generate new ideas is a competitive advantage of organizations. Nevertheless, although traditionally the focus has been on individual creativity, this book highlights the importance of organizational creativity in PR, becoming a result of teamwork and social interaction. This book will be a valuable resource for researchers and scholars looking at how creativity is an important asset in Public Relations. It will also be useful for students of Corporate Communication and Public Relations studies, for both undergraduate and postgraduate programs and PR practitioners who want to increase their creativity, learning from creative techniques and case studies.


Public Relations as a Creative Industry Related Books

Public Relations as a Creative Industry
Language: en
Pages: 109
Authors: Elisenda Estanyol
Categories: Business & Economics
Type: BOOK - Published: 2022-09-02 - Publisher: Taylor & Francis

DOWNLOAD EBOOK

This shortform book defines and situates the role of Public Relations as a creative industry and discusses the trends and issues that the sector is facing withi
Creativity in Public Relations
Language: en
Pages: 260
Authors: Andy Green
Categories: Business & Economics
Type: BOOK - Published: 2007 - Publisher: Kogan Page Publishers

DOWNLOAD EBOOK

Creative input is inevitably required of the PR practitioner and yet there is a lack of real understanding of the mechanics of the processes involved. Creativit
The Five Faces of Genius
Language: en
Pages: 225
Authors: Annette Moser-Wellman
Categories: Self-Help
Type: BOOK - Published: 2002-02-26 - Publisher: Penguin

DOWNLOAD EBOOK

What do Wolfgang Amadeus Mozart, Leonardo da Vinci, and Ray Kroc, the man who created the McDonald's franchise enterprise, have in common? They have all mastere
The Creative Industries
Language: en
Pages: 249
Authors: Terry Flew
Categories: Social Science
Type: BOOK - Published: 2011-11-15 - Publisher: SAGE

DOWNLOAD EBOOK

"Moving from age-old warnings about the influence of the cultural industry to a tentative embrace of a global creative society, Terry Flew′s new book provides
Public Relations and the Power of Creativity
Language: en
Pages: 250
Authors: Sarah Bowman
Categories: Business & Economics
Type: BOOK - Published: 2018-10-04 - Publisher: Emerald Group Publishing

DOWNLOAD EBOOK

This volume demonstrates a range of possibilities for creative thinking about public relations management and collaboration in different settings and with diffe