Download or read book Qualitative Research in Action written by Sue Robson and published by Edward Arnold. This book was released on 1989 with total page 152 pages. Available in PDF, EPUB and Kindle. Book excerpt: Qualitative research now forms a significant sector of the market research business in the UK. It has developed out of the psychology and social science disciplines. This work is intended to be an introduction manual and covers theory and methods as well as interviewing techniques.