Download or read book Quantifying Human Information Processing written by Dennis K. McBride and published by Lexington Books. This book was released on 2005 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: Rapid advances in IT that allow complex information to be presented in high volume and density are challenging human ability to absorb and analyze data as never before. Designing technologies and systems to provide optimal sensory information to human users will be increasingly important. Led by experts in psychology, cognitive science, and information processing, among other fields, researchers sought to quantify the information flow in the nervous system, the limits of that flow, and how it is affected by emotions. The researchers found important indicators of both the capacity and limits of the human brain, and offer new ways to think about the brain.