Research Handbook of Marketing in Emerging Economies

Research Handbook of Marketing in Emerging Economies
Author :
Publisher : Edward Elgar Publishing
Total Pages : 326
Release :
ISBN-10 : 9781784713171
ISBN-13 : 1784713171
Rating : 4/5 (171 Downloads)

Book Synopsis Research Handbook of Marketing in Emerging Economies by : Marin A. Marinov

Download or read book Research Handbook of Marketing in Emerging Economies written by Marin A. Marinov and published by Edward Elgar Publishing. This book was released on 2017-04-28 with total page 326 pages. Available in PDF, EPUB and Kindle. Book excerpt: Recently, emerging economies have contributed significantly to the world economic growth and output. This Research Handbook attempts to fill in the gap of sparse publications on marketing in emerging economies. It addresses diverse issues from a universal as well as regional and country-specific perspective, shedding light on general topics such as data collection procedure equivalence and marketing accountability, and also exploring various contexts like Central & Eastern Europe and India. Comparing the ways in which marketing is performed in emerging and advanced economies, the chapters explore various aspects including business-to-business marketing relationships, the role of multi-cultural markets in marketing and retail marketing of multinational corporations, corporate social responsibility and consumer loyalty.


Research Handbook of Marketing in Emerging Economies Related Books

Research Handbook of Marketing in Emerging Economies
Language: en
Pages: 326
Authors: Marin A. Marinov
Categories: Business & Economics
Type: BOOK - Published: 2017-04-28 - Publisher: Edward Elgar Publishing

DOWNLOAD EBOOK

Recently, emerging economies have contributed significantly to the world economic growth and output. This Research Handbook attempts to fill in the gap of spars
The Oxford Handbook of Management in Emerging Markets
Language: en
Pages: 889
Authors: Dr. Robert Grosse
Categories: Business & Economics
Type: BOOK - Published: 2019-01-08 - Publisher: Oxford University Press

DOWNLOAD EBOOK

For nearly two decades, emerging markets have been a primary source of growth in the world economy. They have become more international and compete more extensi
Marketization
Language: en
Pages: 312
Authors: Himadri Roy Chaudhuri
Categories: Business & Economics
Type: BOOK - Published: 2020-05-13 - Publisher: Springer Nature

DOWNLOAD EBOOK

This book critically examines marketization: a phenomenon by which market processes are institutionalized and marketing increasingly pervades all areas of our e
Handbook of Research in International Marketing
Language: en
Pages: 433
Authors: Subhash C. Jain
Categories: Business & Economics
Type: BOOK - Published: 2011 - Publisher: Edward Elgar Publishing

DOWNLOAD EBOOK

The global expansion of business has generated a tremendous interest among scholars, but there remains a strong need for theoretical insights into conducting ma
Handbook of Research on E-government in Emerging Economies
Language: en
Pages: 758
Authors: Kelvin Joseph Bwalya
Categories: Electronic government information
Type: BOOK - Published: 2012 - Publisher:

DOWNLOAD EBOOK

"This book is a collection of knowledge on contemporary experiences on technological, societal and legal setups of e-Government implementation in emerging econo