Download or read book Rittik University Marketing 101 written by Rittik Chandra and published by BookRix. This book was released on 2014-03-20 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing 101 focused on the practical application of marketing techniques and the management of a firm's marketing resources and activities. Rapidly emerging forces of globalization have led firms to market beyond the borders of their home countries, making international marketing highly significant and an integral part of a firm's marketing strategy. Marketing managers are often responsible for influencing the level, timing, and composition of customer demand accepted definition of the term. In part, this is because the role of a marketing manager can vary significantly based on a business's size, corporate culture, and industry context.