The story of global sport is the story of expansion from local development to globalized industry, from recreational to marketized activity. Alongside that, eac
Contemporary sport business is international. From global sport competitions and events, sponsorship deals and broadcasting rights to labour markets and lucrati
This book goes further than ever before in surveying the challenges and the opportunities presented to the sports industry as it engages with the sustainability
New media technologies have become a central part of the sports media landscape. Sports fans use new media to watch games, discuss sports transactions, form fan
The Routledge Handbook of Sport History is a new and innovative survey of the discipline of sport history. Global in scope, it examines the key contemporary iss