Selfish, Scared and Stupid

Selfish, Scared and Stupid
Author :
Publisher : John Wiley & Sons
Total Pages : 230
Release :
ISBN-10 : 9780730312789
ISBN-13 : 073031278X
Rating : 4/5 (78X Downloads)

Book Synopsis Selfish, Scared and Stupid by : Kieran Flanagan

Download or read book Selfish, Scared and Stupid written by Kieran Flanagan and published by John Wiley & Sons. This book was released on 2014-12-08 with total page 230 pages. Available in PDF, EPUB and Kindle. Book excerpt: Appealing to humans' basic instincts to increase influence, buy-in and results Survival of the species comes down to three basic instincts, say behavioural research strategists Dan Gregory and Kieran Flanagan—fear, self-interest and simplicity. These basic human behaviours come into play in all types of relationships, including those between businesses and customers. Selfish, Scared and Stupid: Stop fighting human nature and increase your performance, engagement and influence, demystifies these behaviours and examines the psychology behind why even the best ideas sometimes fail. This book helps businesses design their organisations for reality rather than perfection, and also offers strategies to head off unprecedented levels of disengagement within, and outside, the business. It answers baffling questions around why the public sometimes fails to engage despite overwhelming data suggesting otherwise, why so many new products end up on clearance shelves and why so many great salespeople often fall short of their monthly targets. Learn how the survival of the species plays into business, including delusionary realities and the reasons ideas can fail Discover how to offer customers strategic rewards, thereby making the buying process more attractive to selfish natures Examine the link between fear and the unknown, including strategies for quelling fears and turning them into action Learn to use a simple mindset to create low-involvement products, helping appeal to instinct and making products hard to resist This provocative book is built on the idea that businesses must return to a more human engagement methodology in order to succeed. It is an informative read for anyone interested in improving influence, growing business reach, improving sales figures or understanding the complexities of human behaviour.


Selfish, Scared and Stupid Related Books

Selfish, Scared and Stupid
Language: en
Pages: 230
Authors: Kieran Flanagan
Categories: Business & Economics
Type: BOOK - Published: 2014-12-08 - Publisher: John Wiley & Sons

DOWNLOAD EBOOK

Appealing to humans' basic instincts to increase influence, buy-in and results Survival of the species comes down to three basic instincts, say behavioural rese
Selfish, Scared and Stupid
Language: en
Pages: 230
Authors: Kieran Flanagan
Categories: Business & Economics
Type: BOOK - Published: 2014-08-15 - Publisher: John Wiley & Sons

DOWNLOAD EBOOK

Appealing to humans' basic instincts to increase influence, buy-in and results Survival of the species comes down to three basic instincts, say behavioural rese
Selfishness and Selflessness
Language: en
Pages: 313
Authors: Linda L. Layne
Categories: Social Science
Type: BOOK - Published: 2020-04-09 - Publisher: Berghahn Books

DOWNLOAD EBOOK

We are said to be suffering a narcissism epidemic when the need for collective action seems more pressing than ever. The traits of Selfishness and selflessness
Ignite
Language: en
Pages: 200
Authors: Gabrielle Dolan
Categories: Business & Economics
Type: BOOK - Published: 2015-10-19 - Publisher: John Wiley & Sons

DOWNLOAD EBOOK

Learn the authentic leadership skills that drive today's workforce to excel Ignite: Real Leadership, Real Talk, Real Results is an honest guide to achieving las
Work with Me
Language: en
Pages: 126
Authors: Simon Dowling
Categories: Business & Economics
Type: BOOK - Published: 2016-08-03 - Publisher: John Wiley & Sons

DOWNLOAD EBOOK

Lead from any level with the power of buy-in Work with Me shows you how to master the art of the 'buy-in.' You achieve better results when people go along with