Selling Ronald Reagan

Selling Ronald Reagan
Author :
Publisher : Bloomsbury Publishing
Total Pages : 211
Release :
ISBN-10 : 9780857729309
ISBN-13 : 0857729306
Rating : 4/5 (306 Downloads)

Book Synopsis Selling Ronald Reagan by : Gerard DeGroot

Download or read book Selling Ronald Reagan written by Gerard DeGroot and published by Bloomsbury Publishing. This book was released on 2015-09-23 with total page 211 pages. Available in PDF, EPUB and Kindle. Book excerpt: Before 1966, the idea of Reagan in politics provoked widespread scorn. To most people, he seemed a has-been actor, a right-wing extremist and a 'dunce'. Journalists therefore ridiculed his aspirations to be governor of California. No one, however, doubted his incredible ability to communicate with a crowd. In order to succeed in his campaign, Reagan had to be packaged as an outsider - an antidote to politics as usual. A highly sophisticated team of marketers and ad-men turned the scary right-winger into a harmless moderate who could attract supporters from across the political spectrum. Researchers meanwhile provided the coaching that allowed Reagan to seem well-informed - all of which led to Reagan winning the California governorship by a landslide. Gerard DeGroot here explores how, in the decade of consumerism, Reagan was marketed as a product. While there is no doubting his natural abilities as a campaigner, Reagan won in 1966 because his team of advisers understood how to sell their candidate, and he, wisely, allowed himself to be sold. Selling Ronald Reagan tells the story of Reagan's first election, when the nature of campaigning was forever altered and a titan of modern American history emerged.


Selling Ronald Reagan Related Books

Selling Ronald Reagan
Language: en
Pages: 211
Authors: Gerard DeGroot
Categories: Biography & Autobiography
Type: BOOK - Published: 2015-09-23 - Publisher: Bloomsbury Publishing

DOWNLOAD EBOOK

Before 1966, the idea of Reagan in politics provoked widespread scorn. To most people, he seemed a has-been actor, a right-wing extremist and a 'dunce'. Journal
The Man Who Sold the World
Language: en
Pages: 348
Authors: William Kleinknecht
Categories: Biography & Autobiography
Type: BOOK - Published: 2009-02-03 - Publisher: Nation Books

DOWNLOAD EBOOK

An award-winning journalist shatters the myth of Ronald Reagan
Killing Reagan
Language: en
Pages: 320
Authors: Bill O'Reilly
Categories: Biography & Autobiography
Type: BOOK - Published: 2015-09-22 - Publisher: Macmillan

DOWNLOAD EBOOK

The most-talked-about political commentator in America is back with more about what he has to say to his fellow Americans. Print run 1,200,000.
Selling Ronald Reagan
Language: en
Pages: 321
Authors: Gerard DeGroot
Categories: History
Type: BOOK - Published: 2015-09-23 - Publisher: Bloomsbury Publishing

DOWNLOAD EBOOK

Before 1966, the idea of Reagan in politics provoked widespread scorn. To most people, he seemed a has-been actor, a right-wing extremist and a 'dunce'. Journal
Ronald Reagan
Language: en
Pages: 260
Authors: James Sutherland
Categories: Juvenile Nonfiction
Type: BOOK - Published: 2008 - Publisher: Penguin

DOWNLOAD EBOOK

An introduction to the life and career of the movie actor who left film for the political arena, being elected governor of the state of California in 1966 and 1