Sports Sponsorship and Marketing Communications

Sports Sponsorship and Marketing Communications
Author :
Publisher : Financial Times/Prentice Hall
Total Pages : 272
Release :
ISBN-10 : UOM:39015062884286
ISBN-13 :
Rating : 4/5 ( Downloads)

Book Synopsis Sports Sponsorship and Marketing Communications by : Wim Lagae

Download or read book Sports Sponsorship and Marketing Communications written by Wim Lagae and published by Financial Times/Prentice Hall. This book was released on 2005 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: This text concentrates primarily on the objectives of marketing communications in sport and examines how sponsors can utilise sport sponsorship to achieve brand and sales-related objectives.


Sports Sponsorship and Marketing Communications Related Books

Sports Sponsorship and Marketing Communications
Language: en
Pages: 272
Authors: Wim Lagae
Categories: Business & Economics
Type: BOOK - Published: 2005 - Publisher: Financial Times/Prentice Hall

DOWNLOAD EBOOK

This text concentrates primarily on the objectives of marketing communications in sport and examines how sponsors can utilise sport sponsorship to achieve brand
Sports Sponsorship and Marketing Communications
Language: en
Pages: 270
Authors: Wim Lagae
Categories: Business & Economics
Type: BOOK - Published: 2005 - Publisher: Pearson Education

DOWNLOAD EBOOK

This text concentrates primarily on the objectives of marketing communications in sport and examines how sponsors can utilise sport sponsorship to achieve brand
Sports Marketing and the Psychology of Marketing Communication
Language: en
Pages: 442
Authors: Lynn R. Kahle
Categories: Business & Economics
Type: BOOK - Published: 2004-04-12 - Publisher: Psychology Press

DOWNLOAD EBOOK

This is a scholarly book on Sports Marketing and a book in the Advertising and Consumer Psychology Series sponsored by the Society of Consumer Psychology.
Sponsorship in Marketing
Language: en
Pages: 248
Authors: T. Bettina Cornwell
Categories: Business & Economics
Type: BOOK - Published: 2014-07-17 - Publisher: Routledge

DOWNLOAD EBOOK

Sponsorship of sports, arts or events can be a powerful form of marketing communication for businesses and organizations. This book introduces the fundamentals
Sponsorship in Marketing
Language: en
Pages: 224
Authors: T. Bettina Cornwell
Categories: Sports & Recreation
Type: BOOK - Published: 2020-03-11 - Publisher: Routledge

DOWNLOAD EBOOK

Sponsorship of sports, arts or events can be a powerful form of marketing communication for businesses and organizations. This new edition of Sponsorship in Mar