Download or read book The Complete Guide to Customer Service written by Linda M. Lash and published by . This book was released on 1989-01-17 with total page 234 pages. Available in PDF, EPUB and Kindle. Book excerpt: Presents the ten key guidelines for moving an organization to service excellence and keeping it there. Illustrates principles with down-to-earth examples for both large and small companies, giving readers a wide range of situations with which they can identify. The guidelines cover all the relevant functional areas, such as training, advertising, daily operations, finance, etc. Also shows the nineteen functions for maintaining a successful complaint handling unit. Each chapter concludes with separate lists of guidelines for chief executives, front line service personnel, back-office support, and middle management.