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In the next few years, brands are on track to spend billions of dollars on influencer marketing. This form of marketing—currently utilized with great success
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This book brings order to the chaotic and rapidly evolving world of influencer marketing by providing readers with much needed context, frameworks, and best pra
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Capture their attention-and keep it! With the rise of digital media, you'd think it would be easier than ever to be heard. Yet, most messages fail to cut throug
