Download or read book The Financial Professional's Guide to Persuading 1 Or 1,000 written by Gary DeMoss and published by Dearborn Trade Pub. This book was released on 2001 with total page 246 pages. Available in PDF, EPUB and Kindle. Book excerpt: One of the best ways financial advisors can attract clients today is through public seminars and other presentations. Indeed, the ability to communicate - not just the ability to manage a portfolio - is essential for advice givers who want to succeed in today's competitive financial services industry. Persuasive presentations are a matter of both substance and style. The Financial Professional's Guide to Persuading 1 or 1,000 will reveal proven strategies for making 'can't miss' presentations about products and services.