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As one of the most popular tools for gathering information in today's marketplace focus groups require understanding of purpose and good grounding in the techni
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The Focus Group Research Handbook is a comprehensive guide to contracting with a market research vendor to create a customized focus group study for your busine
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`I read this book in a single sitting. It is written in an enthusiastic, helpful and clear style that held my attention, and made me want to read what came next
The Focus Group Guidebook
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The Focus Group Guide book is part of the six-volume Focus Group Kit, which offers the information needed to conduct a state-of-the-art focus group, from the in
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