Download or read book The Fundamentals of Fashion Design written by Richard Sorger and published by AVA Publishing. This book was released on 2006-10 with total page 187 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Fundamentals of Fashion Design discusses how a collection is formed, who it is designed for and how it is promoted. An overview of jobs within the fashion industry is included, supported by interviews with designers, stylists, photographers, buyers and agents. The visual material provided throughout the book aims to illustrate aspects of fashion design and to bring to life ideas explained within the text. Examples of work from talented designers and other creative people who work in the fashion industry are used to inspire and inform readers. Each 'fundamental' is supported by up-to-date theory, illustration and appropriate context to explain the underlying principles of fashion design practice.