Download or read book The Heuristics Debate written by Mark Kelman and published by Oxford University Press, USA. This book was released on 2011 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: All of use heuristics - that is, we reach conclusions using shorthand cues without utilizing or analyzing all of the available information at hand. Here, Kelman takes a step back from the chaos of competing academic debates to consider the wealth of knowledge that a more expansive use of heuristics can open up.