Download or read book The Impact of Perceived Corporate Social Responsibility on Organisational Citizenship and Customer-oriented Behaviour written by Annie Ko and published by . This book was released on 2016 with total page 392 pages. Available in PDF, EPUB and Kindle. Book excerpt: The causal relationships between PCSR, OC, OCB and COB were analysed by structural equation modelling. The results successfully corroborated the positive impact of PCSR on employee attitudes and behaviour. In particular, PCSR had direct effects on affective and normative organisational commitment, organisational citizenship behaviour and customer-oriented behaviour. PCSR also influenced OCB through the mediating role of affective and normative commitment. The major theoretical contribution of the present study is its identification of the domain and the definition and dimensions of PCSR. This study also offers a valid and reliable PCSR instrument that can be used by researchers to identify other antecedents and outcomes of PCSR. The relationships between PCSR and a number of important employee attitudes and behaviour are also revealed. This study contributes to the progression of CSR research and provides instrumental rationality for hoteliers and human resource managers to pursue CSR for strategic goals.