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The Market Research Toolbox
Language: en
Pages: 228
Authors: Edward F. McQuarrie
Categories: Business & Economics
Type: BOOK - Published: 2006 - Publisher: SAGE

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An ideal resource for those who want to conduct market research but have little experience in doing so, The Market Research Toolbox describes how to think of ma
The Market Research Toolbox
Language: en
Pages: 401
Authors: Edward F. McQuarrie
Categories: Business & Economics
Type: BOOK - Published: 2015-04-01 - Publisher: SAGE Publications

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Understanding marketing research to make better business decisions An ideal resource for busy managers and professionals seeking to build and expand their marke
The Market Research Toolbox
Language: en
Pages: 273
Authors: Edward F. McQuarrie
Categories: Business & Economics
Type: BOOK - Published: 2012 - Publisher: SAGE

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An ideal resource for those who want to conduct market research but have little experience in doing so, this book describes how each technique works along with
Strategic Market Research
Language: en
Pages: 99
Authors: Anne E. Beall
Categories: Business & Economics
Type: BOOK - Published: 2010-07-14 - Publisher: iUniverse

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For a company to embrace market research as a facilitator of change, it must be willing to take the approach that makes the most impact on its organization. Tha
Marketing Research: Tools and Techniques
Language: en
Pages: 548
Authors: Nigel Bradley
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Type: BOOK - Published: 2013-03-07 - Publisher: Oxford University Press

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Balancing theoretical and practical elements of marketing research and showing students how to implement research themselves, this book covers the traditional p