An ideal resource for those who want to conduct market research but have little experience in doing so, The Market Research Toolbox describes how to think of ma
Understanding marketing research to make better business decisions An ideal resource for busy managers and professionals seeking to build and expand their marke
An ideal resource for those who want to conduct market research but have little experience in doing so, this book describes how each technique works along with
For a company to embrace market research as a facilitator of change, it must be willing to take the approach that makes the most impact on its organization. Tha
Balancing theoretical and practical elements of marketing research and showing students how to implement research themselves, this book covers the traditional p